Google Data Studio Template | RFM Analysis | Essential

Introduction

This dashboard provides you with a straightforward view of RFM Analysis. It consists of 1 page and three charts that allow you to edit and integrate with your data to export specific segments for your Marketing ADV campaigns.

Out of the box, it connects to Google Analytics, Google Ads, and Search Console for a complete overview. You can customize and expand the dashboard to your needs. All blocks, images, graphs, and other elements are reusable.

Don’t want to customize? No problem! This dashboard is entirely ready to use once you connect your data sources.

Dashboard content

The dashboard contains the following charts:

Bar Chart to view the quantity of customers per specific segment

Table to view the list of emails and export or connect them to Google Ads

Tree Map to select easily the most important customers

NOTE: to ingest the correct source, please follow this tutorial: https://alexgenovese.it/blog/segment-shopify-customer-base-using-google-sheets-e-google-data-studio/