Google Data Studio Template | Essential E-Commerce Analysis

Introduction

This dashboard provides you with a straightforward view of e-commerce most important kpis. It consists of 4 pages that allow you to edit and integrate with your data to export specific segments for your Marketing ADV campaigns.

Out of the box, it connects to Google Analytics, Google Ads, and Search Console for a complete overview. You can customize and expand the dashboard to your needs. All blocks, images, graphs, and other elements are reusable.

Don’t want to customize? No problem! This dashboard is entirely ready to use once you connect your data sources.

Why should I trust you?

I'm a martech consultant with > 10 years of experience in e-commerce. I've worked with the most prominent fashion firms and in other segments. I have several certifications in business analytics (Harvard and others you can see here on my profile Linkedin: https://linkedin.com/in/alexgenovese)

Dashboard content for E-commerce

The complete list of pages:

• Overview
• Marketing
• Merchandising
• Audience

OVERVIEW PAGE

Here, you have the most crucial KPI to keep an eye on every day.

You can see the default settings based on the last 30 days' data; the Google Analytics dropdown provides a fast and efficient switch in the top bar near the date selector.

MARKETING PAGE

Which campaign is driving most of the sales? What are the most efficient Cost per Sales Ads content? This dashboard answers these questions and is set up to have a clear picture of the funnel metrics.

MERCHANDISING PAGE

How did promotions go? What is the most selling product related to the promos?

AUDIENCE PAGE

What are the most valuable segments? What is the most appreciated (sales) for a specific customer segment?